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What Makes a Good Small Business Website?

  • Writer: John Lally
    John Lally
  • Jul 4
  • 2 min read

What Makes a Good Small Business Website?

A good website doesn’t need to be flashy — it just needs to do its job properly. That means helping customers find you, understand what you offer, and feel confident enough to get in touch.


Here’s what a good small business website actually looks like — and what to focus on if you’re building or updating your own.

Laptop displaying "Social Psychological Bulletin" on a wooden desk with potted plants, ceramic bird, and mug; lush green view outside.

1. It’s Clear and Easy to Navigate

Your visitors shouldn’t have to guess what you do or where to click. Every page should have:

  • A clear headline that explains what you offer

  • Simple menu options (Home, About, Services, Contact)

  • No clutter, no confusion


The goal is to make life easier for your customer — not to show off every detail of your business.



2. It Works on Mobile

Most people will visit your site from their phone. If your website doesn’t work well on mobile, you’re probably losing customers.


That means:

  • Fast load times

  • Big, readable text

  • Tap-friendly buttons

  • No awkward zooming or horizontal scrolling


All our website builds are mobile-friendly as standard — it’s not an extra, it’s a must.



3. It Tells People What They Need to Know

Your site should answer three questions straight away:

  1. What do you do?

  2. Where are you based?

  3. How can I get in touch?


Bonus points if you also show examples of your work, explain your process, and include a few testimonials or reviews.



4. It Builds Trust

Your website is often your first impression — and people decide quickly whether to stay or leave.


Trust-building tips:

  • Use real photos (you, your team, your work)

  • Keep your branding consistent

  • Include genuine reviews or client names

  • Make it easy to contact you (form, phone number, map)


If you’ve got a Google Business Profile, link to it. It shows up well in local search and helps reinforce your credibility.



5. It Helps You Get Found

There’s no point having a great website if nobody can find it. That’s where SEO (Search Engine Optimisation) comes in.


Basics include:

  • Page titles and headings that include local keywords

  • Meta descriptions that explain your services

  • Fast loading speeds

  • Internal links between pages


We include all of this in our Ashford web design service — and we can help with ongoing SEO too if needed.



Final Thought

A good small business website doesn’t need to be big, expensive or clever. It just needs to be clean, clear, and useful.


If you’d like a hand getting yours in shape — or building one from scratch — we’re here to help. Get in touch and we’ll walk you through the next step.

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More than just a blog.

Our blog is here to help small businesses and tradespeople across Kent make sense of the digital stuff - from websites and SEO to branding, automation and print. Whether you're just starting out or looking to sharpen up what you already have, you'll find tips, ideas and practical advice you can actually use.

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If you’d rather get it sorted without the DIY route, we’re here to help. Check out our services or get in touch to see how we can support your business.

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