What Should Be in a Small Business Brand Kit?

If you're creating a new brand — or tidying up your existing one — a brand kit can make a big difference. It helps keep everything consistent, whether you're building a website, posting on social media, or ordering print.

But what actually goes in a small business brand kit? Here's a simple, no-nonsense checklist.

1. Your Main Logo (and Variations)

Every brand kit should include:

• A primary logo (the main version you'll use most)

• A secondary logo (a stacked or simplified version)

• A small icon or symbol (great for social profile pics or favicons)

We always supply these in useful formats — like PNG for web and vector files for print — when we create logos for Kent businesses.

2. Colour Palette

Choose 3–5 colours that reflect your brand personality and work well together:

• A main brand colour

• A secondary or accent colour

• A background colour (usually neutral)

• Optional highlight or call-to-action colours

We'll give you the hex codes so you can copy and paste the exact colours across web, print and Canva templates.

3. Fonts

Your brand kit should include:

• A heading font

• A body text font

• Clear guidance on sizes and usage

If you want to keep things easy, we’ll choose fonts that are free to use in Canva, Google Docs and your website builder — no licenses needed.

4. Social Media Assets (Optional but Helpful)

Consistency online is key. Your brand kit can include:

• Profile picture graphics

• Highlight icons or covers

• Post templates with your colours and fonts

This helps your feed look polished even if you're not posting often.

5. A Quick-Use Style Guide

This is a short document that pulls it all together:

• How to use your logo (spacing, backgrounds, what not to do)

• Colour swatches and font pairings

• Tone of voice tips (optional)

You don’t need a full brand manual — just something clear and practical.

Final Thought

A small business brand kit doesn’t need to be overcomplicated — it just needs to make it easier for you (or anyone helping you) to stay consistent.

If you'd like help putting one together — or you’re starting with just a logo and want to build on it — we offer flexible, friendly branding support tailored to what you actually need.

Drop us a message or explore our branding and logo design services.