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What Should Be in a Small Business Brand Kit?

  • Writer: John Lally
    John Lally
  • Jul 12
  • 2 min read

If you're creating a new brand — or tidying up your existing one — a brand kit can make a big difference. It helps keep everything consistent, whether you're building a website, posting on social media, or ordering print.


But what actually goes in a small business brand kit? Here's a simple, no-nonsense checklist.

Hands drawing on a tablet with a stylus, next to a dark mug and keyboard. A laptop is in the background, creating a focused mood.

1. Your Main Logo (and Variations)

Every brand kit should include:

  • A primary logo (the main version you'll use most)

  • A secondary logo (a stacked or simplified version)

  • A small icon or symbol (great for social profile pics or favicons)


We always supply these in useful formats — like PNG for web and vector files for print — when we create logos for Kent businesses.



2. Colour Palette

Choose 3–5 colours that reflect your brand personality and work well together:

  • A main brand colour

  • A secondary or accent colour

  • A background colour (usually neutral)

  • Optional highlight or call-to-action colours


We'll give you the hex codes so you can copy and paste the exact colours across web, print and Canva templates.



3. Fonts

Your brand kit should include:

  • A heading font

  • A body text font

  • Clear guidance on sizes and usage


If you want to keep things easy, we’ll choose fonts that are free to use in Canva, Google Docs and your website builder — no licenses needed.



4. Social Media Assets (Optional but Helpful)

Consistency online is key. Your brand kit can include:

  • Profile picture graphics

  • Highlight icons or covers

  • Post templates with your colours and fonts


This helps your feed look polished even if you're not posting often.



5. A Quick-Use Style Guide

This is a short document that pulls it all together:

  • How to use your logo (spacing, backgrounds, what not to do)

  • Colour swatches and font pairings

  • Tone of voice tips (optional)


You don’t need a full brand manual — just something clear and practical.



Final Thought

A small business brand kit doesn’t need to be overcomplicated — it just needs to make it easier for you (or anyone helping you) to stay consistent.


If you'd like help putting one together — or you’re starting with just a logo and want to build on it — we offer flexible, friendly branding support tailored to what you actually need.


Comments

More than just a blog.

Our blog is here to help small businesses and tradespeople across Kent make sense of the digital stuff - from websites and SEO to branding, automation and print. Whether you're just starting out or looking to sharpen up what you already have, you'll find tips, ideas and practical advice you can actually use.

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If you’d rather get it sorted without the DIY route, we’re here to help. Check out our services or get in touch to see how we can support your business.

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