Branding Basics

Branding isn’t just about having a logo — it’s about how your business shows up in the world. This section breaks down the essentials: from what a brand really is, to how to shape a clear, trustworthy identity for your business. No fluff, no jargon — just branding advice that makes sense.

Branding Mistakes Small Businesses Often Make

Branding doesn’t have to be complicated — but small mistakes can hold you back. Here are the top branding issues small businesses run into, and how to fix them.

John Lally

Jul 202 min read

Hand with gray nails sketching with a pen on paper, under bright light. Rings visible, yellow background. Creative focus.

Logo Design Tips for Trades and Local Businesses

A no-nonsense guide to getting a logo that looks the part — whether you're a tradesperson, local shop, or small business just starting out.

John Lally

Jul 162 min read

Hands drawing on a tablet with a stylus, next to a dark mug and keyboard. A laptop is in the background, creating a focused mood.

What Should Be in a Small Business Brand Kit?

A simple breakdown of what should go into a small business brand kit — ideal if you're building your brand from scratch or giving it a refresh.

John Lally

Jul 122 min read

Hand drawing on a tablet with a stylus, beside a keyboard and mug on a dark desk. Laptop in the background. Creative and focused mood.

Logo Design in Kent: What Makes a Great Small Business Logo

A good logo isn’t just about looking professional, it’s about helping people recognise and remember your business. Here’s what actually matters when it comes to logo design.

John Lally

Jun 113 min read

Logo vs Brand: What’s the Difference?

Think a logo is your brand? You're not alone. This post breaks down the real difference between the two and why understanding it could transform your business.

John Lally

May 12 min read

Actionable Marketing Tips for UK Small Businesses

Marketing is essential for small companies aiming to grow and compete in the UK market. With limited budgets and resources, small businesses need practical, effective strategies that deliver results without overwhelming complexity. This post offers actionable marketing tips tailored for small companies, helping them attract customers, build brand awareness, and increase sales. Effective Marketing Tips for Small Companies Small companies often face challenges such as limited m

Enhance Your Business Visibility with Local SEO Services

In today’s competitive market, standing out in your local area is crucial for business success. Many companies overlook the power of local search engine optimization (SEO) to attract nearby customers. By optimizing your online presence for local searches, you can increase foot traffic, boost sales, and build a loyal customer base. This article explores how SEO for local businesses can transform your visibility and offers practical steps to get started. Understanding SEO for L

Top-Quality Web Design Services in Kent

In today’s digital world, having a professional and attractive website is essential for any business. Whether you are a small startup or an established company, your website is often the first impression customers get. This is why investing in top-quality web design services in Kent can make a significant difference. A well-designed website not only attracts visitors but also converts them into loyal customers. Why Choose Web Design Services in Kent? Kent is a vibrant region

More than just a blog.

Our blog is here to help small businesses and tradespeople across Kent make sense of the digital stuff - from websites and SEO to branding, automation and print. Whether you're just starting out or looking to sharpen up what you already have, you'll find tips, ideas and practical advice you can actually use.

If you’d rather get it sorted without the DIY route, we’re here to help. Check out our services or get in touch to see how we can support your business.