Why Your Website Isn’t Ranking (And What You Can Do About It)

If you’ve ever typed your business name into Google and your website didn’t show up — it’s frustrating. But don’t panic. Most of the time, there’s a simple reason your site isn’t ranking — and it’s usually fixable.

This post breaks down the common causes and what you can do to turn things around.

1. Your Website Hasn’t Been Indexed Yet

Google needs to know your website exists before it can rank it. If your site is brand new, or you’ve just made big updates, it may not have been indexed yet.

How to check:

• Google your domain: site:yourdomain.co.uk

• If no results show up, your site isn’t indexed

How to fix it:

• Submit your site to Google Search Console

• Use the “URL Inspection” tool to request indexing

If you’re not sure how, we can help check and submit it as part of our Local SEO service.

2. Your Site Doesn’t Mention What You Actually Do

If your homepage doesn’t clearly say what you offer or where you’re based, Google has no way to connect your site with relevant searches.

Include:

• A simple headline (e.g. “Trusted Builder in Ashford”)

• Local area names and key services

• A clear page structure with headings and keywords

This is something we build into every website we design.

3. It’s Not Mobile-Friendly or Loads Too Slowly

If your site is slow, hard to navigate on phones, or takes more than a few seconds to load, Google may push it down in search results.

What to do:

• Test your site on PageSpeed Insights

• Compress large images

• Use fewer fonts or effects

• Consider a site refresh if the layout is outdated

We offer fast, mobile-first websites designed to perform well on Google — and look great too.

4. You Don’t Have a Google Business Profile

Even with a good website, local businesses often rely on a Google Business Profile to appear in Maps and nearby searches.

If you haven’t claimed or optimised yours, it could be holding you back.

Make sure it includes:

• Your address, phone, and website

• Business category

• Opening hours and service areas

• Photos and reviews

If you'd like us to review or improve your listing, just get in touch.

5. Your Site Needs Some SEO TLC

SEO doesn’t need to be complicated, but your site does need a few basics in place:

• Page titles and descriptions

• Keywords in your headings and text

• Internal links between pages

• Local directory listings

You don’t need a big agency or long-term plan — just a bit of regular attention. That’s exactly what we offer with our Local SEO support and one-off help when you need it.

Final Thoughts

If your website isn’t showing on Google, don’t assume it’s broken — but don’t ignore it either. A few simple tweaks can make all the difference in helping customers find you online.

We help Kent-based businesses improve visibility with practical, straight-talking support. No jargon, no lock-in — just real help that works.

Contact us if you’d like us to take a look.