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How to Choose the Right Web Designer for Your Business

  • Writer: John Lally
    John Lally
  • Jul 8
  • 2 min read

Your website is one of the most important parts of your business — but how do you choose the right person (or team) to build it?


There are hundreds of web designers out there. Some are brilliant. Some… not so much. Here’s a practical guide to help you choose a web designer who gets what you need — and doesn’t waste your time or budget.

People collaborate over wireframe sketches, colorful sticky notes, and a laptop. Pens in hand, they're in a creative, focused setting.

1. Make Sure They Understand Small Businesses

A good web designer should understand how small businesses actually work — not just how websites look.


That means:

  • Designing with your time and budget in mind

  • Building something you can update yourself

  • Focusing on what your customers need to see


We specialise in web design for Kent businesses like tradespeople, sole traders, and startups — so we know what works.



2. Ask to See Real Examples (Not Just Templates)

It’s easy to say “I build great websites” — but proof matters. Ask to see recent projects, especially ones similar to your type of business.


Look for:

  • Mobile-friendly layouts

  • Clear service info

  • Contact forms or booking buttons

  • Fast load speed


If they can’t show you examples, or everything looks the same, that’s a red flag.



3. Check What’s Included (And What’s Not)

Some web designers quote low upfront, then charge extra for every tiny thing. Make sure you’re clear on:

  • What’s included in the build

  • Who writes the content

  • Whether SEO is considered

  • Ongoing support (if needed)


We’re open about all this — our quotes include everything you need, and nothing you don’t.



4. Go With Someone Who Communicates Clearly

If your web designer can’t explain things in a way that makes sense, the whole process will be harder than it needs to be.


Look for someone who:

  • Speaks plainly

  • Responds quickly

  • Guides you through each step

  • Doesn't try to upsell you on things you don't need


That’s our whole approach at Business Sorted Kent — clear, local, and built around your business goals.



Final Thought

Choosing the right web designer isn’t about finding the fanciest portfolio — it’s about finding someone who gets what you need, delivers what they promise, and supports your business as it grows.


If you’d like a chat about your options, we’re always happy to talk it through. Get in touch and we’ll help you figure out what’s best — no pressure, no jargon.

Comments

More than just a blog.

Our blog is here to help small businesses and tradespeople across Kent make sense of the digital stuff - from websites and SEO to branding, automation and print. Whether you're just starting out or looking to sharpen up what you already have, you'll find tips, ideas and practical advice you can actually use.

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If you’d rather get it sorted without the DIY route, we’re here to help. Check out our services or get in touch to see how we can support your business.

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