Logo Design Tips for Trades and Local Businesses
- John Lally
- 5 hours ago
- 2 min read
If you’re a builder, plumber, cleaner, mobile hairdresser, or anyone running a local service — you need a logo that looks professional, feels right for your industry, and works across vans, business cards, and social media.
But what makes a good logo for a tradesperson or small business? Here are some simple, practical tips.
1. Keep It Simple
Your logo needs to be clear and recognisable at a glance. Avoid:
Tiny text
Overcomplicated shapes
Cluttered symbols
A strong logo should be easy to read from across the road — whether it’s on a van, flyer or uniform.
2. Choose Fonts That Feel Right for Your Trade
Different fonts give off different impressions:
Clean, modern fonts suggest efficiency and reliability
Rounded fonts feel friendlier
Strong bold fonts show confidence and clarity
We help you choose fonts that match your business tone — and are easy to use across your site, print, and social posts.
3. Think About Where It Will Appear
Before you finalise your logo, ask:
Will it look good on clothing?
Will it scale down well for profile pictures?
Will it work in black and white as well as colour?
That’s why we provide different formats and variations with every logo we design — so you’re covered whether it’s a website header or a toolbox sticker.
4. Use Colours That Reflect Your Brand (Not Just Trends)
Popular doesn’t always mean right. Choose colours that:
Suit your industry (e.g. blue for trust, green for eco work, red for energy)
Have good contrast for readability
Look consistent across digital and print
We include a simple colour palette with every logo design so you can keep things looking consistent.
5. Don’t Rely on AI or Online Logo Generators
Tools like Canva and logo generators can be tempting — but they’re often generic, hard to trademark, and not unique to your business.
A custom logo shows you take your work seriously. And it doesn’t have to be expensive or overdesigned — just thoughtful and made to last.
Final Thought
Your logo is more than just a mark — it’s how people remember you. Especially in a local business, a clean, confident design helps you stand out and build trust.
If you need a hand, we offer flexible, no-fuss logo design for trades and local businesses across Kent. Drop us a message or check out our logo and branding services.
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