How to List Your Business on Bing (And Why It Matters More Than You Think)

Why Bing Still Matters (More Than You Might Think)

Most small business owners focus on Google - and rightly so. But here’s something a lot of people miss:

Bing powers the search results for ChatGPT, Microsoft Edge, Copilot, and even Alexa.

So while Bing may have a smaller share of traditional searches, it’s quietly fuelling some of the most powerful AI tools in use today.

If your business isn’t listed there, you could be missing out - especially as more people start relying on tools like ChatGPT to find services near them.

The Good News: It’s Free and Takes 10 Minutes

Bing has its own business listing platform called Bing Places - similar to Google Business Profile.

Once listed, your business can show up in:

• Bing search results

• Bing Maps

• Microsoft services like Copilot

• AI search integrations (like those inside ChatGPT and Edge)

Step-by-Step: How to List Your Business on Bing

1. Go to bingplaces.com

Click “Get Started” and sign in with a Microsoft account. (If you don’t have one, you’ll be prompted to create one.)

2. Search for Your Business

Use your business name and postcode to check if you're already listed.

• If found, you can claim it.

• If not, click “Create New Business”.

3. Fill in Your Details

You’ll be asked for:

• Business name

• Address

• Phone number

• Website

• Opening hours

• Business category

Tip: Make sure these details match what’s on your Google listing and website.

4. Add Photos

Upload your logo and a few images - van signage, work in progress, shopfront, or anything that helps potential customers recognise your business.

5. Choose Your Service Area

If you're a mobile business (like a plumber or electrician), you can list the areas you serve instead of showing a physical address.

6. Verify Your Listing

Verification is usually by post, phone, or email. Just follow the on-screen instructions.

Bonus Tip: Import from Google to Save Time

If you’ve already set up your Google Business Profile, Bing lets you import the details directly. It takes less than a minute.

Why This Is Worth Doing

By listing your business on Bing, you’re improving your chances of being found:

• In Microsoft-powered searches (Edge, Windows, Bing Maps)

• In AI tools like ChatGPT that pull results from Bing

• In voice searches via Alexa and other smart devices

Even if you never search on Bing yourself, your potential customers might — or their devices might.

In Summary

Local visibility isn’t just about Google anymore. With Bing powering some of the biggest names in tech, spending 10 minutes setting up a listing could quietly win you new customers - now and in the future.