AI SEO & LLM Optimisation for Modern Search
Search is changing.
Traditional SEO still matters, but visibility is now influenced by AI systems, large language models and conversational search platforms.
Businesses are no longer just ranking in Google. They are being referenced, summarised and surfaced inside AI generated responses.
Business Sorted Kent provides structured AI SEO and LLM optimisation designed to help businesses remain visible as search evolves.
What Is AI SEO?
AI SEO focuses on preparing your website and content to perform well in:
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AI driven search summaries
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Conversational search tools
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Large language model responses
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Structured content retrieval systems
This includes platforms powered by advanced language models such as ChatGPT and other AI search systems.
If you are already investing in traditional SEO, AI optimisation builds on those foundations.
You can explore our core SEO services here.
LLM SEO and Structured Content
Large language models rely heavily on:
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Clear structure
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Contextual clarity
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Entity alignment
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Internal linking strength
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Consistent topical authority
LLM optimisation includes:
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Improving semantic structure
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Strengthening entity signals
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Refining service clarity
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Enhancing structured data
Aligning content with conversational queries
This ensures your business is easier to interpret and reference by AI systems.
ChatGPT and Conversational Search Visibility
More users are turning to conversational search platforms to ask:
Who is the best plumber in Maidstone?
Which SEO agency works with trades?
What is the best web design company in Kent?
Optimising for conversational search involves:
Clear service positioning
Strong local signals
Authority building content
Consistent brand alignment
It is not about gaming AI systems. It is about structured clarity.
If you rely heavily on local enquiries, Local SEO remains critical.
AI SEO Consultancy
For businesses experimenting with AI search or content generation internally, consultancy support is available.
This can include:
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AI content review
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LLM alignment checks
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Prompt driven content strategy
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Technical structure refinement
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Visibility audits for AI search
If you prefer strategic guidance rather than full implementation, SEO consultancy is also available.
Is AI SEO Replacing Traditional SEO?
No.
Traditional SEO remains foundational.
Technical health, content structure, internal linking and authority building still matter. AI optimisation strengthens and refines these elements rather than replacing them.
If you are unsure how your website currently performs, a free SEO audit can provide a structured starting point.
Who AI SEO Is For
AI SEO is particularly useful for:
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Service businesses competing in crowded markets
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Agencies and consultants building authority
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Ecommerce brands
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Businesses investing heavily in content
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Companies wanting to future proof visibility
As AI search becomes more common, structured optimisation ensures your business remains discoverable.
Frequently Asked Questions About AI SEO
What is AI SEO?
AI SEO focuses on optimising website structure and content so it performs well in AI driven search systems and conversational platforms.
Is this the same as traditional SEO?
No. Traditional SEO focuses on search engine rankings, while AI SEO prepares content for interpretation and summarisation by large language models.
Can you optimise specifically for ChatGPT?
Optimisation focuses on improving structured clarity and authority signals so content is easier for AI systems to interpret. It does not involve manipulating specific platforms.
Do I still need standard SEO?
Yes. Technical foundations and search engine optimisation remain essential. AI optimisation builds on those foundations.