From Fence Panels to Page Rank: A Tradesman’s Take on Local Visibility
- John Lally
- Aug 7
- 2 min read
This post is a featured guest article from one of our local trade partners. We're always keen to spotlight brilliant businesses in our network, and today we’re sharing insights from a fellow expert in the industry. Read on for their perspective below.
We’ve been around a long time — over 40 years now — as a local fencing company in Medway and beyond. Sheridan Fencing has always stayed small and hands-on. But time catches up with all of us, and what worked years ago doesn’t always work now. You can quickly go from being the name everyone knows to being last year’s news
In 2022, after what I’d call far too long sitting at home waiting for the phone to ring, I decided something had to change. That’s when I came across SEO... and YouTube. And I’ll be honest — for someone who’s spent most of their life outside putting up fences, it was a completely different kind of graft.
I spent the best part of a year just tinkering. Tweaking the website, learning bits here and there, redesigning it over and over. It was a learning curve, but I actually started enjoying it. And more importantly — it worked.
We went from getting about 4 clicks a day on the website to over 70. It might not sound massive in digital marketing terms, but for a small local fencing business, that’s a game-changer.
What surprised me most was seeing jobs come in from blogs I’d written myself. Turns out, people really do search for that stuff. I wrote a post about hedgehog-friendly fencing — and we landed three jobs from it. Who’d have thought?
So if you’re wondering whether this SEO stuff actually works — yes, it does. You don’t need to be a tech wizard either. I’m definitely not. You just need time, a bit of patience, and a willingness to learn.
That said, if you’re flat-out busy running your own business — or you just want someone else to handle all that digital side of things — I’d recommend the team at Business Sorted Kent. They know what they’re doing and they keep it simple.
Dave Relf Sheridan Fencing
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