Therapy Hair Body & Nails

Replacing an Outdated Website

Therapy Hair Body & Nails is an established salon offering a comprehensive range of treatments — hair styling and colouring, nail services, body treatments, and beauty therapies. Despite a loyal existing client base, their online presence was letting them down. The previous website was visually outdated, poorly hosted, painfully slow to load on mobile, and had no consideration for performance or user experience. Key service information was buried and there was no clear path for potential clients to book or enquire.

In the hair and beauty industry, first impressions are everything. A salon's website is often the very first point of contact for a new client, and if it doesn't immediately communicate quality, professionalism, and warmth, that potential booking goes straight to a competitor.

Designed for How Clients Actually Book

We rebuilt the site from scratch with a mobile-first approach. Over 80% of salon searches happen on smartphones — someone looking for "hair salon near me" while on the go. The new design is fast, showcases treatment categories with clean imagery, and places booking enquiry buttons within thumb-reach on every page.

Each treatment category was given its own structured page with descriptions, what to expect, and clear pricing guidance. This not only helps potential clients make decisions faster but creates dedicated landing pages that can rank individually for specific treatment searches over time.

SEO Groundwork for Local Discovery

The local SEO setup focused on the treatments and areas where the salon operates. We optimised their Google Business Profile with accurate categories, service listings, and proper setup. On-site, content was structured around the specific searches their ideal clients make — from general terms like "beauty salon near me" to specific queries like "balayage" or "gel nails" combined with their local area.

Citation consistency across directories and review platforms was also addressed, ensuring the salon's name, address, and phone number are uniform everywhere Google looks.

What We Delivered

Therapy Hair Body & Nails now has a professional, mobile-first website that does their services justice. The site is built to convert — every page has a clear path to enquiry or booking. The SEO foundation has been laid with structured content, optimised profiles, and consistent citations, giving the salon the best possible starting position for growing their online visibility and attracting new clients through search.